While there are a lot of contributing factors to success in business, the one which stands out most is the importance of communication. Without communications a business could not exist.
We communicate daily with our colleagues, we communicate with our employees to make sure our objectives and tasks are clear, we communicate with our customers to make sure we are taking care of their requests, we communicate to perspective customers through the marketing and branding of our products. It seems we are busier than ever and at the same time, also distracted more than ever by the constant digital bombardment presented to us on a daily basis through e-mails, internet content and mass media. Our distractions are even more enhanced by the immediacy of this information and the expectations of instant information and gratification.
As I write this blog I am already distracted by the incoming e-mails that so conveniently pop-up in a little preview window and it takes a lot of restraint for me to not reply immediately. What we all experience on a daily basis is the constant competition for our attention, or as we say in the marketing business “top of mind”. Everyone is competing to be at your “top of mind” and therefore it is even more important to make sure that you communicate and then communicate again.
The flip side of the digital age is that there are even more ways to communicate than ever before. You can communicate via e-mail, via phone, via social media, via websites and of course there is the tried and trusted personal communications that we have daily with our colleagues and customers. No doubt communications is key to the success of any business and communicating repeatedly will help keep your communication “top of mind”.
By Frank Arteaga, Head of Product Marketing, NAFTA Region
Bystronic Inc., Elgin, IL – Voice.email@example.com