Bystronic Voice

Your precision laser cutting and sheet metal bending solutions partner

Archive for the ‘Sales and Marketing’ Category

Adding new technology to your fabrication process is both a necessity and a challenge in order to remain competitive.  As many of you know, the advent of high-speed Fiber Lasers has made a significant impact on the sheet metal industry. With a Fiber Laser producing parts at nearly twice the  [ Read More ]

Differentiation is the key to creating new opportunities.  As competition remains fierce, the only way to stand out is to do things differently, better, and more efficiently than anyone else.  Differentiation requires you to apply outside-the-box thinking in order to solve everyday challenges. Differentiation requires that you challenge the way  [ Read More ]

We are motivated by goals and needs, focused by tasks and objectives and driven by incentives. How does human psychology play a role in the success of business? Let’s first look at motivation; what is it that motivates us? While each person is different in their motivation, there are two  [ Read More ]

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.” Sun Tzu, 6th Century BC, “The Art of War” Victory is achieved with a strategy of planning, and defeat from a strategy of not planning. While both are a  [ Read More ]

Humans are competitive and resilient by nature and it is in these traits that we find the basic driving elements of survival and innovation. They say that “necessity is the mother of invention” but competition is the fuel that drives innovation.  We are driven by a desire to be the  [ Read More ]

The laws of nature are pretty clear and straightforward, “the strong shall survive and the weak shall perish.” Since the beginning of human existence we have always had that one basic preoccupation; how will I survive today? Today, although the basic needs of food and shelter are readily available, we  [ Read More ]